With Google AdWords your company can easily place ads in the different Google Networks.

To place ads to customers for your products and services you can use the worldwide network of:

  • Google-Search
  • Google Videos (e.g. YouTube)
  • Google Display (e.g. Apps)

Tipps & tricks for advertising with Google

Newsletter is OUT – selective advertising is IN!

With newsletters you can’t easily reach your customer in the right state of buying cycle. The advetising possibilities of Google offer far more methods and platforms to reach your customer directly and targeted.

Can you really save time and money with Google?

“More conversions” and “save time” – are the most common answers why companies want optimise their advertising in AdWords.

This are the most common mistakes the companies make:

  • Ads inserted to Adwords, but: no subdivision, no keyword strategy, no goals, no optimised (mobile) landing pages

Sounds easily, but approximately 95% of the companies make this mistakes. Hundrets of keywords in the same campaign, mostly even not separated in themes.

  • The companies are not familiar with the platforms and oppportunities of Google

Most companies only compete against each other about the position in Google Search. But what if their target audiences are on other platforms like YouTube? Or what if Shopping ads would be more effective – and costs less than the normal Search ads? And do you really know the possibilies of YouTube advertising?

  • No specialists for Google – my advertising agency (or “Me”) can do this!

“Our advetising agency made our new car lettering like we wanted it and the new business cards are beautiful.” – Be careful: not every advertising agency who has “We can do Google Advertising for you” on their website is specialised in doing this.

Question yourself: If you would have a hole in your roof, would you call a floor tiler?

The assumption a coder or an advertising company “can of course do Google too” is wrong.

Everbody can offer this.

But not everybody who offers this, is a real specialist.

How you really save time and money

  1. If you do it by yourself: take your time to get to know the platform and to learn about it – the market is in permanent movement – there is no optimisation once!
  2. If you want to let it be done: look for a Google certified Partner, don’t get trapped by the cheating calling agencies, monitor their work!

In every case it’s useful to have, basic knowledge about Google Avertising by yourself.

Often they offer cheap flat optimizing: that’s the most common way to get less work for the agency. But on the long run you would not get happy with a partner agency that makes their work like this.

Certified Google Partners

How to find the right Partner for Google?

Google offers 9 exams for Partners overall.

The Google certificates are relating to the person who passed it.

That’s a important detail, because of:

  • Which person is managing your Google account?

Any staff member of the agency or really a person who has Google expert knowledge and passed through the exams and knows about the topics and tricks?

The Google advertising network: Platforms and possibilities

Here you find a quick overview and – by clicking on the appropriate sheet – information about the platform and the possibilities of Google!

Google AdWords exams for certification as Google Partner


Google AdWords Fundamentals

Test your knowledge: Google AdWords Fundamentals exam questions.

Google AdWords Fundamentals exam questions:

More information about this Google exam:

Information: Google AdWords Fundamentals exam


Google AdWords Search Advertising

Test your knowledge: Google AdWords Search Advertising exam questions.

Google AdWords Search Advertising exam questions:

More information about this Google exam:

Information: Google AdWords Search Advertising exam


Google AdWords Video Advertising

Test your knowledge: Google AdWords Video Advertising exam questions.

Google AdWords Video Advertising exam questions:

More information about this Google exam:

Information: Google AdWords Video Advertising exam


Google AdWords Display Advertising

Test your knowledge: Google AdWords Display Advertising exam questions.

Google AdWords Display Advertising exam questions:

More information about this Google exam:

Information: Google AdWords Display Advertising exam


Google AdWords Mobile Advertising

Test your knowledge: Google AdWords Mobile Advertising exam questions.

Google AdWords Mobile Advertising exam questions:

More information about this Google exam:

Information: Google AdWords Mobile Advertising exam


Google AdWords Shopping

Test your knowledge: Google AdWords Shopping exam questions.

Google AdWords Shopping exam questions:

More information about this Google exam:

Information: Google AdWords Shopping exam


Google exam certificates

If you’ve passed the exams, you’ll get your Google certificates like me:

Google AdWords Search Advertising Certificate Google AdWords Mobile Advertising Certificate Google AdWords Display Advertising Certificate Google AdWords Video Advertising Certificate Google AdWords Shopping Certificate


Additional Google exams

Certificates

Google Mobile Sites Certificate Google Digital Sales Certificate Google Analytics Certificate