Google AdWords Fundametals exam questions and answers for certification.
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Google AdWords Fundamentals ➤ Question 1

What happens when a campaign consistently meets its average daily budget?

Google AdWords Fundamentals ➤ Question 2

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Google AdWords Fundamentals ➤ Question 3

Which statistic indicates how often a click has led to a conversion?

Google AdWords Fundamentals ➤ Question 4

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: …

Google AdWords Fundamentals ➤ Question 5

Clyde wants to raise the profile of his dance school. A Display Network campaign can help him: …

Google AdWords Fundamentals ➤ Question 6

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Google AdWords Fundamentals ➤ Question 7

Negative keywords can help advertisers better target their ads by: …

Google AdWords Fundamentals ➤ Question 8

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Google AdWords Fundamentals ➤ Question 9

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Google AdWords Fundamentals ➤ Question 10

You can use audience targeting to show your ads to: …

Google AdWords Fundamentals ➤ Question 11

When someone clicks your ad, the actual amount you’re charged will be: …

Google AdWords Fundamentals ➤ Question 12

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Google AdWords Fundamentals ➤ Question 13

Each campaign in your AdWords account should have a single: …

Google AdWords Fundamentals ➤ Question 14

Why should you link your client’s AdWords account to Search Console?

Google AdWords Fundamentals ➤ Question 15

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when reorganizing this client’s keywords?

Google AdWords Fundamentals ➤ Question 16

Your ad can show to a potential customers when your targeted language matches: …

Google AdWords Fundamentals ➤ Question 17

What’s one benefit of creating multiple ad groups?

Google AdWords Fundamentals ➤ Question 18

When people search for your client’s watch repair business, they use very specific terms like vintage watch repairs. To show your ads for these searches, you’ll want to use: …

Google AdWords Fundamentals ➤ Question 19

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query Hawaii vacations. What does this mean?

Google AdWords Fundamentals ➤ Question 20

Let‘s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Google AdWords Fundamentals ➤ Question 21

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Google AdWords Fundamentals ➤ Question 22

By monitoring ad campaign performance, an advertiser may obtain the information needed to: …

Google AdWords Fundamentals ➤ Question 23

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for this ad?

Google AdWords Fundamentals ➤ Question 24

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Google AdWords Fundamentals ➤ Question 25

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Google AdWords Fundamentals ➤ Question 26

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Google AdWords Fundamentals ➤ Question 27

When building a keyword list for a Display Network campaign, you should do which of the following: …

Google AdWords Fundamentals ➤ Question 28

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Google AdWords Fundamentals ➤ Question 29

Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Google AdWords Fundamentals ➤ Question 30

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: …

Google AdWords Fundamentals ➤ Question 31

Which campaign type would an advertiser use to target users searching on Google.com?

Google AdWords Fundamentals ➤ Question 32

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 33

Which is a benefit of advertising online with Google AdWords?

Google AdWords Fundamentals ➤ Question 34

Research for a client who owns used car dealership shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Google AdWords Fundamentals ➤ Question 35

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Google AdWords Fundamentals ➤ Question 36

What happens as a result of a search campaign consistently meeting its daily budget?

Google AdWords Fundamentals ➤ Question 37

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Google AdWords Fundamentals ➤ Question 38

You would choose to advertise on the Search Network if you wanted to: …

Google AdWords Fundamentals ➤ Question 39

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Google AdWords Fundamentals ➤ Question 40

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Google AdWords Fundamentals ➤ Question 41

Which client would you advise to advertise on the Search Network?

Google AdWords Fundamentals ➤ Question 42

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Google AdWords Fundamentals ➤ Question 43

On the Display Network, your ad is eligible to show on a webpage if your: …

Google AdWords Fundamentals ➤ Question 44

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: …

Google AdWords Fundamentals ➤ Question 45

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: …

Google AdWords Fundamentals ➤ Question 46

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Google AdWords Fundamentals ➤ Question 47

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Google AdWords Fundamentals ➤ Question 48

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

Google AdWords Fundamentals ➤ Question 49

Your client wants to improve her ad position. What would you recommend?

Google AdWords Fundamentals ➤ Question 50

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: …

Google AdWords Fundamentals ➤ Question 51

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of the Quality Score, and: …

Google AdWords Fundamentals ➤ Question 52

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Google AdWords Fundamentals ➤ Question 53

Which client would you advise to use radius targeting?

Google AdWords Fundamentals ➤ Question 54

What report can help you identify opportunities to improve your keywords and ads?

Google AdWords Fundamentals ➤ Question 55

Cliff has just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Google AdWords Fundamentals ➤ Question 56

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Google AdWords Fundamentals ➤ Question 57

Data shows that the audience for a client’s running shoe store is women aged 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Google AdWords Fundamentals ➤ Question 58

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Google AdWords Fundamentals ➤ Question 59

How much are you charged for a click on your AdWords ad?

Google AdWords Fundamentals ➤ Question 60

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

Google AdWords Fundamentals ➤ Question 61

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Google AdWords Fundamentals ➤ Question 62

You would choose to advertise on the Display Network if you wanted to: …

Google AdWords Fundamentals ➤ Question 63

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Google AdWords Fundamentals ➤ Question 64

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for them to understand and abide by Google’s advertising policies?

Google AdWords Fundamentals ➤ Question 65

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Google AdWords Fundamentals ➤ Question 66

How can you see if people are searching for your client’s services during the early morning and evening hours?

Google AdWords Fundamentals ➤ Question 67

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 68

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: …

Google AdWords Fundamentals ➤ Question 69

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Google AdWords Fundamentals ➤ Question 70

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: …

Google AdWords Fundamentals ➤ Question 71

An advertiser should group their campaigns by: …

Google AdWords Fundamentals ➤ Question 72

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

Google AdWords Fundamentals ➤ Question 73

You have signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Google AdWords Fundamentals ➤ Question 74

Maria noticed last month that her ad often showed up beside a competitor‘s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Google AdWords Fundamentals ➤ Question 75

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Google AdWords Fundamentals ➤ Question 76

Your ad can show on the Search Network when someone searches for terms that are similar to your: …

Google AdWords Fundamentals ➤ Question 77

A standard AdWords text ad is made up of: …

Google AdWords Fundamentals ➤ Question 78

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Google AdWords Fundamentals ➤ Question 79

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Google AdWords Fundamentals ➤ Question 80

If you’d like your ads to show on certain sites across the Internet, you can add these websites as: …

Google AdWords Fundamentals ➤ Question 81

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Google AdWords Fundamentals ➤ Question 82

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Google AdWords Fundamentals ➤ Question 83

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Google AdWords Fundamentals ➤ Question 84

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client‘s conversion rate?

Google AdWords Fundamentals ➤ Question 85

What’s a benefit of having muliple ads in an ad group?

Google AdWords Fundamentals ➤ Question 86

When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Google AdWords Fundamentals ➤ Question 87

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following execpt: …

Google AdWords Fundamentals ➤ Question 88

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Google AdWords Fundamentals ➤ Question 89

Higher Quality Scores typically result in: …

Google AdWords Fundamentals ➤ Question 90

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Google AdWords Fundamentals ➤ Question 91

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Google AdWords Fundamentals ➤ Question 92

What’s one of the main benefits of using ad extensions?

Google AdWords Fundamentals ➤ Question 93

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Google AdWords Fundamentals ➤ Question 94

In order to appeal to customers on mobile devices, it’s important to: …

Google AdWords Fundamentals ➤ Question 95

How are manual extensions different from automatic extensions?

Google AdWords Fundamentals ➤ Question 96

What is the Google Network?

Google AdWords Fundamentals ➤ Question 97

One of your clients wants to know why a campaign went over the specified daily budget severeal days in a row. What would you explain to your client about how the AdWords system works?

Google AdWords Fundamentals ➤ Question 98

You want to generate leads with your AdWords campaigns by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Google AdWords Fundamentals ➤ Question 99

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Google AdWords Fundamentals ➤ Question 100

Which of the following items is not a component of the Quality Score?

Google AdWords Fundamentals ➤ Question 101

Why might you use the Search Network campaigns with Display opt-in campaign type?

Google AdWords Fundamentals ➤ Question 102

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

Google AdWords Fundamentals ➤ Question 103

Why would an advertiser use sitelinks?

Google AdWords Fundamentals ➤ Question 104

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Google AdWords Fundamentals ➤ Question 105

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Google AdWords Fundamentals ➤ Question 106

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Google AdWords Fundamentals ➤ Question 107

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Google AdWords Fundamentals ➤ Question 108

What does a high Quality Score indicate?

Google AdWords Fundamentals ➤ Question 109

What bidding strategy should you use to maximize the number of visitors to your website?

Google AdWords Fundamentals ➤ Question 110

A conversion is: …

Google AdWords Fundamentals ➤ Question 111

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

Google AdWords Fundamentals ➤ Question 112

How are negative keywords different from other keywords?

Google AdWords Fundamentals ➤ Question 113

How are rich media ads different from other ad formats?

Google AdWords Fundamentals ➤ Question 114

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Google AdWords Fundamentals ➤ Question 115

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Google AdWords Fundamentals ➤ Question 116

Which targeting option can help you reach people who’ve previously visited your website?

Google AdWords Fundamentals ➤ Question 117

Which delivery type shows your ads at an even pace throughout the day?

Google AdWords Fundamentals ➤ Question 118

You can use Display Planner to: …

Google AdWords Fundamentals ➤ Question 119

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours that she’s open for business. Which campaign type is a good fit?

Google AdWords Fundamentals ➤ Question 120

Which is a benefit of advertising online?