Google AdWords Mobile Advertising exam questions and answers for certification.
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Google AdWords Mobile Advertising ➀ Question 1

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

Google AdWords Mobile Advertising ➀ Question 2

An app advertiser would want to use a third-party tracking company to: …

Google AdWords Mobile Advertising ➀ Question 3

Which is a good app design practice?

Google AdWords Mobile Advertising ➀ Question 4

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

Google AdWords Mobile Advertising ➀ Question 5

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

Google AdWords Mobile Advertising ➀ Question 6

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Google AdWords Mobile Advertising ➀ Question 7

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

Google AdWords Mobile Advertising ➀ Question 8

What two things can you track with AdWords out of the box without making any code changes to your app?

Google AdWords Mobile Advertising ➀ Question 9

Which of the following is true about apps?

Google AdWords Mobile Advertising ➀ Question 10

What does a call extension let users do that call-only ads do not?

Google AdWords Mobile Advertising ➀ Question 11

You can use a mobile specific display URL to: …

Google AdWords Mobile Advertising ➀ Question 12

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

Google AdWords Mobile Advertising ➀ Question 13

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Google AdWords Mobile Advertising ➀ Question 14

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solutions when speed and ease of implementation is a priority.

Google AdWords Mobile Advertising ➀ Question 15

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Google AdWords Mobile Advertising ➀ Question 16

Which extensions can help drive installs of your mobile app?

Google AdWords Mobile Advertising ➀ Question 17

Why do mobile advertisers care about driving physical store traffic?

Google AdWords Mobile Advertising ➀ Question 18

App remarketing allows you to target people who: …

Google AdWords Mobile Advertising ➀ Question 19

Showrooming refers to: …

Google AdWords Mobile Advertising ➀ Question 20

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location and proximity of the customer.

Google AdWords Mobile Advertising ➀ Question 21

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

Google AdWords Mobile Advertising ➀ Question 22

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language and operating system, automatically optimizes bids across: …

Google AdWords Mobile Advertising ➀ Question 23

What is a simple way to target ads to mobile users when they’re near your physical store locations?

Google AdWords Mobile Advertising ➀ Question 24

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: …

Google AdWords Mobile Advertising ➀ Question 25

To re-engage users with an app, use the following strategies: …

Google AdWords Mobile Advertising ➀ Question 26

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: …

Google AdWords Mobile Advertising ➀ Question 27

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

Google AdWords Mobile Advertising ➀ Question 28

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?

Google AdWords Mobile Advertising ➀ Question 29

When you use an automated bid strategy, it will automatically optimize your bids based on: …

Google AdWords Mobile Advertising ➀ Question 30

Select the one way NOT to track app conversions.

Google AdWords Mobile Advertising ➀ Question 31

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Google AdWords Mobile Advertising ➀ Question 32

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would _____ your mobile bid.

Google AdWords Mobile Advertising ➀ Question 33

How can you re-engage users who have abandoned your app after their first use?

Google AdWords Mobile Advertising ➀ Question 34

Why do advertisers care about driving calls to their business.

Google AdWords Mobile Advertising ➀ Question 35

Where can universal app campaigns run?

Google AdWords Mobile Advertising ➀ Question 36

Which is a benefit of using server-to-server app conversion tracking over an SDK?

Google AdWords Mobile Advertising ➀ Question 37

How do upgraded URLs help advertisers with third-party conversion tracking?

Google AdWords Mobile Advertising ➀ Question 38

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Google AdWords Mobile Advertising ➀ Question 39

Call Conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

Google AdWords Mobile Advertising ➀ Question 40

Many successful mobile sites have large touch targets for clicking that take into account _____.

Google AdWords Mobile Advertising ➀ Question 41

These are all key to good mobile site design except?

Google AdWords Mobile Advertising ➀ Question 42

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Google AdWords Mobile Advertising ➀ Question 43

iOS app conversion tracking cannot be set up using: …

Google AdWords Mobile Advertising ➀ Question 44

To connect Firebase to AdWords, which of these is required?

Google AdWords Mobile Advertising ➀ Question 45

_______ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app or called your business.

Google AdWords Mobile Advertising ➀ Question 46

Which of the following is true about mobile optimized websites?

Google AdWords Mobile Advertising ➀ Question 47

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amout?

Google AdWords Mobile Advertising ➀ Question 48

AdMob is ____.

Google AdWords Mobile Advertising ➀ Question 49

_____ are a type of ad format that show extra information about your business.

Google AdWords Mobile Advertising ➀ Question 50

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Google AdWords Mobile Advertising ➀ Question 51

To understand the full value of mobile, you must take into account: …

Google AdWords Mobile Advertising ➀ Question 52

AdWords Smart Bidding uses machine learning and your account data to help you do what?

Google AdWords Mobile Advertising ➀ Question 53

Deep-linking allows: …

Google AdWords Mobile Advertising ➀ Question 54

How does AdWords data-driven attribution give credit for conversions?

Google AdWords Mobile Advertising ➀ Question 55

Which of the following is a way for an advertiser to monetize their app?

Google AdWords Mobile Advertising ➀ Question 56

If you value mobile traffic over desktop, which bid adjustment should you set?

Google AdWords Mobile Advertising ➀ Question 57

A _____ specifies a location in an app that corresponds to the content you’d like to show.

Google AdWords Mobile Advertising ➀ Question 58

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls an ad or a website?

Google AdWords Mobile Advertising ➀ Question 59

An advertiser with stores throughout the country could use location extension targeting to: …

Google AdWords Mobile Advertising ➀ Question 60

Viewable impressions allow you to: …

Google AdWords Mobile Advertising ➀ Question 61

Which of the following is not a type of mobile ad extension?

Google AdWords Mobile Advertising ➀ Question 62

Showing your ads on top of the mobile page in search results is beneficial because: …

Google AdWords Mobile Advertising ➀ Question 63

Automated bidding is ideal for advertisers who: …

Google AdWords Mobile Advertising ➀ Question 64

All of these were recommended to help build a faster site except?

Google AdWords Mobile Advertising ➀ Question 65

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: …

Google AdWords Mobile Advertising ➀ Question 66

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Google AdWords Mobile Advertising ➀ Question 67

Sitelink extensions: …

Google AdWords Mobile Advertising ➀ Question 68

What is a lightbox ad?

Google AdWords Mobile Advertising ➀ Question 69

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Google AdWords Mobile Advertising ➀ Question 70

An advertiser would not use AdWordsβ€˜ mobile offering to: …