Google AdWords Search Advertising exam questions and answers for certification.
Click on the proper question to get to the site with the sheet question and answers on.
You can use F3 to search faster (Mac: fn + F3). A search window will open in your browser and you can add your question to search this site.

Google AdWords Search Advertising ➤ Question 1

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Google AdWords Search Advertising ➤ Question 2

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Google AdWords Search Advertising ➤ Question 3

Dynamic search ads would be most helpful for: …

Google AdWords Search Advertising ➤ Question 4

Your’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour”. You can use this information to: …

Google AdWords Search Advertising ➤ Question 5

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Google AdWords Search Advertising ➤ Question 6

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Google AdWords Search Advertising ➤ Question 7

The automated “Maximize clicks” bid strategy attempts to get advertisers the most: …

Google AdWords Search Advertising ➤ Question 8

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Google AdWords Search Advertising ➤ Question 9

High quality ratings for an ad can: …

Google AdWords Search Advertising ➤ Question 10

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and a CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?