Google AdWords Shopping exam questions and answers for certification.
Click on the proper question to get to the site with the sheet question and answers on.
You can use F3 for faster search (Mac: fn + F3). A search window will open in your browser and you can add your question to search this site.

Google AdWords Shopping ➤ Question 1

Google Merchant Center is used to: …

Google AdWords Shopping ➤ Question 2

Google Merchant Center can be used to: …

Google AdWords Shopping ➤ Question 3

Google Merchant Center is used for: …

Google AdWords Shopping ➤ Question 4

Merchants use Google Merchant Center to: …

Google AdWords Shopping ➤ Question 5

Shopping ads can be targeted to: …

Google AdWords Shopping ➤ Question 6

You can use custom labels in a product data feed to: …

Google AdWords Shopping ➤ Question 7

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should: …

Google AdWords Shopping ➤ Question 8

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Google AdWords Shopping ➤ Question 9

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and: …

Google AdWords Shopping ➤ Question 10

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Google AdWords Shopping ➤ Question 11

Shopping campaigns use: …

Google AdWords Shopping ➤ Question 12

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Google AdWords Shopping ➤ Question 13

Custom labels are a way to: …

Google AdWords Shopping ➤ Question 14

How can Helen provide free shipping for a small group of promotional products?

Google AdWords Shopping ➤ Question 15

In Shopping campaigns, product groups are used to: …

Google AdWords Shopping ➤ Question 16

To subdivide products in Shopping campaigns using your own set product structure, you should use: …

Google AdWords Shopping ➤ Question 17

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Google AdWords Shopping ➤ Question 18

Nicole’s analysis shows that 5 brands currently in her All products group are performing especially well. What can she do to capture more traffic on these valuable brands?

Google AdWords Shopping ➤ Question 19

What does impression share indicate about a product group?

Google AdWords Shopping ➤ Question 20

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Google AdWords Shopping ➤ Question 21

In order to offer products in different countries, you should: …

Google AdWords Shopping ➤ Question 22

Ryan’s shoe store sells a variety of shoes. His active shoes campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Google AdWords Shopping ➤ Question 23

Shopping ads on google.com: …

Google AdWords Shopping ➤ Question 24

To set up ads for her local watch shop in addition to the ads that she already runs for her online store, Lucy should: …

Google AdWords Shopping ➤ Question 25

You can use a product group with a single bid to: …

Google AdWords Shopping ➤ Question 26

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center.

Google AdWords Shopping ➤ Question 27

To maintain active product data, you must update your data every: …

Google AdWords Shopping ➤ Question 28

Jane is planning to add a popular brand of watches to her online store. To help to differentiate her products from her competitors, Jane should: …

Google AdWords Shopping ➤ Question 29

Shopping ads should be used for: …

Google AdWords Shopping ➤ Question 30

You’re currently targeting all inventory in one campaign through an All products group. How should you find campaign optimization opportunities?

Google AdWords Shopping ➤ Question 31

Creating multiple products groups within one ad group allows you to: …

Google AdWords Shopping ➤ Question 32

Why is it a best practice to set a bid for the everything else in all products product group?

Google AdWords Shopping ➤ Question 33

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Google AdWords Shopping ➤ Question 34

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his All products product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: …

Google AdWords Shopping ➤ Question 35

Ben is creating product images. A common best practice is to: …

Google AdWords Shopping ➤ Question 36

If a product doesn’t have an image available, you should: …

Google AdWords Shopping ➤ Question 37

When creating a file to upload to Google Merchant Center, what format is accepted?

Google AdWords Shopping ➤ Question 38

What’s the best way to indicate in a feed that a product is on sale for a limited time?

Google AdWords Shopping ➤ Question 39

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should: …

Google AdWords Shopping ➤ Question 40

You’ve started managing a Shopping campaign for a client who thinks the campaign, whicht attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Google AdWords Shopping ➤ Question 41

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should: …

Google AdWords Shopping ➤ Question 42

Product groups are eligible for the Bid Simulator: …

Google AdWords Shopping ➤ Question 43

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide: …

Google AdWords Shopping ➤ Question 44

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting dispproved for incorrect availability?

Google AdWords Shopping ➤ Question 45

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily: …

Google AdWords Shopping ➤ Question 46

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Google AdWords Shopping ➤ Question 47

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must: …

Google AdWords Shopping ➤ Question 48

Which is a required attribute when submitting a product to Google Merchant Center?

Google AdWords Shopping ➤ Question 49

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use: …

Google AdWords Shopping ➤ Question 50

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining everything else in all products product group?

Google AdWords Shopping ➤ Question 51

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings and 5 notifications. What does she need to fix in order for her ads to show?

Google AdWords Shopping ➤ Question 52

Michael was notified that his products were disapproved due to incorrect prices. What may have caused the disapproval?

Google AdWords Shopping ➤ Question 53

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Google AdWords Shopping ➤ Question 54

How should Chris estimate how a different bid amount would impact his store’s online traffic?

Google AdWords Shopping ➤ Question 55

Jane’s product feed would get disapproved due to: …

Google AdWords Shopping ➤ Question 56

Campaign priorities determine your bids according to which rule: …

Google AdWords Shopping ➤ Question 57

Why can’t Ellen see any benchmark data for her new Shopping campaign?

Google AdWords Shopping ➤ Question 58

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Google AdWords Shopping ➤ Question 59

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

Google AdWords Shopping ➤ Question 60

When preparing to submit a new feed, you should: …

Google AdWords Shopping ➤ Question 61

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the: …

Google AdWords Shopping ➤ Question 62

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company: …

Google AdWords Shopping ➤ Question 63

Vivian owns an art supply shop and traffic for her painting product group is increasing. To optimize the performance of her painting products, Vivian should: …

Google AdWords Shopping ➤ Question 64

Which is a reason why Annie’s Google Merchant Center account would get suspended?

Google AdWords Shopping ➤ Question 65

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

Google AdWords Shopping ➤ Question 66

Enhanced cost-per-click (ECPC) bidding should be used to: …

Google AdWords Shopping ➤ Question 67

Which email contacts does Google use to notify merchants about account warnings?

Google AdWords Shopping ➤ Question 68

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the: …

Google AdWords Shopping ➤ Question 69

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Google AdWords Shopping ➤ Question 70

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Google AdWords Shopping ➤ Question 71

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

Google AdWords Shopping ➤ Question 72

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

Google AdWords Shopping ➤ Question 73

When optimizing the title attribute for her new line of bicycles, Matilda should include: …

Google AdWords Shopping ➤ Question 74

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Google AdWords Shopping ➤ Question 75

How can you lose your claimed URL?

Google AdWords Shopping ➤ Question 76

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Google AdWords Shopping ➤ Question 77

Which products should you submit the identifier_exists attribute with a value of nor for?

Google AdWords Shopping ➤ Question 78

Which devices can Shopping ads appear on?

Google AdWords Shopping ➤ Question 79

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

Google AdWords Shopping ➤ Question 80

Which can you sell on Google Shopping?

Google AdWords Shopping ➤ Question 81

What is a best practice to reduce the processing time of a new feed?

Google AdWords Shopping ➤ Question 82

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

Google AdWords Shopping ➤ Question 83

For a Shopping campaign, you can use AdWords to: …

Google AdWords Shopping ➤ Question 84

To prevent your Shopping ads from appearing for certain search terms, you would: …

Google AdWords Shopping ➤ Question 85

In Google Merchant Center, a target country is the country where the: …

Google AdWords Shopping ➤ Question 86

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Google AdWords Shopping ➤ Question 87

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

Google AdWords Shopping ➤ Question 88

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Google AdWords Shopping ➤ Question 89

In a Shopping campaign, conversion tracking: …

Google AdWords Shopping ➤ Question 90

To help with your campaign strategy, you can use custom labels to: …

Google AdWords Shopping ➤ Question 91

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Google AdWords Shopping ➤ Question 92

Shopping ads can appear on: …

Google AdWords Shopping ➤ Question 93

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to: …

Google AdWords Shopping ➤ Question 94

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Google AdWords Shopping ➤ Question 95

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Google AdWords Shopping ➤ Question 96

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Google AdWords Shopping ➤ Question 97

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

Google AdWords Shopping ➤ Question 98

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

Google AdWords Shopping ➤ Question 99

Campaign priority should be used when you advertise: …

Google AdWords Shopping ➤ Question 100

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Google AdWords Shopping ➤ Question 101

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automted bidding features. Before you begin using target ROAS, you need to make sure that: …

Google AdWords Shopping ➤ Question 102

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Google AdWords Shopping ➤ Question 103

You can use custom labels to: …

Google AdWords Shopping ➤ Question 104

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should: …

Google AdWords Shopping ➤ Question 105

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?