Questions

Google Analytics exam questions and answers for certification.
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Google Analytics ➟ question 1
What are the four scope levels available for dimensions and metrics in Google Analytics?

Google Analytics ➟ question 2
What criteria cannot be used to create a Custom Segment?

Google Analytics ➟ question 3
When will Google Analytics be unable to identify sessions from the same user by default?

Google Analytics ➟ question 4
View filters are applied in what order?

Google Analytics ➟ question 5
What would prevent data from appearing in a Custom Report?

Google Analytics ➟ question 6
What is not a benefit of Google Analytics Remarketing?

Google Analytics ➟ question 7
When does the tracking code send an event hit to Google Analytics?

Google Analytics ➟ question 8
What asset is used to build a remarketing list?

Google Analytics ➟ question 9
What report shows the percent of site traffic that visited previously?

Google Analytics ➟ question 10
When the same default tracking code is installed on pages with different domains, what will result?

Google Analytics ➟ question 11
How would a view filter be configured to include only users from Brazil and Argentina?

Google Analytics ➟ question 12
In Multi-Channel Funnel Reports, how are default conversions credited?

Google Analytics ➟ question 13
What report shows which web pages get the most traffic and highest engagement?

Google Analytics ➟ question 14
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Google Analytics ➟ question 15
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

Google Analytics ➟ question 16
Which reports indicate how traffic arrived at a website?

Google Analytics ➟ question 17
Google Analytics cannot collect data from which systems by default?

Google Analytics ➟ question 18
What is a “secondary dimension” in Google Analytics?

Google Analytics ➟ question 19
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Google Analytics ➟ question 20
If a web page visitor clears the Analytics cookie from their browser, what will occur?

Google Analytics ➟ question 21
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Google Analytics ➟ question 22
What metric-dimension combination is not valid?

Google Analytics ➟ question 23
What feature collects company-specific data such as Member Status?

Google Analytics ➟ question 24
Custom Dimensions can be used as what?

Google Analytics ➟ question 25
What report identifies browsers that may have had problems with a website?

Google Analytics ➟ question 26
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

Google Analytics ➟ question 27
Which user characteristic may NOT be used to change keyword bids in Google Ads?:

Google Analytics ➟ question 28
What campaigns require manual tags on destination URLs for tracking?

Google Analytics ➟ question 29
What is the “Bounce Rate” in Google Analytics?

Google Analytics ➟ question 30
What cannot be collected by the default Analytics tracking code?

Google Analytics ➟ question 31
What feature is required to track customer search terms on a website?

Google Analytics ➟ question 32
What feature is required to collect the number of comments users posted to a web page?

Google Analytics ➟ question 33
What report compares metrics based on user acquisition date over a series of weeks?

Google Analytics ➟ question 34
When does the Analytics tracking code send a pageview hit to Google Analytics?

Google Analytics ➟ question 35
Auto-tagging is used to collect data from what kind of traffic?

Google Analytics ➟ question 36
What campaign parameter is not available by default in Google Analytics?

Google Analytics ➟ question 37
What channel is not included in the default Channels report?

Google Analytics ➟ question 38
What report provides data on how specific sections of a website performed?

Google Analytics ➟ question 39
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Google Analytics ➟ question 40
To view accurate data in a Custom Report, what action should be avoided?

Google Analytics ➟ question 41
What is a “metric” in Google Analytics?

Google Analytics ➟ question 42 ✚ solution
Which kinds of hits does Google Analytics track?

Google Analytics ➟ question 43
Sampling is applied to reports before segmentation.

Google Analytics ➟ question 44
What is used to create Smart Goals?

Google Analytics ➟ question 45
What data table display compares report metrics to the website average?

Google Analytics ➟ question 46
Which reports require the activation of Advertising Features?

Google Analytics ➟ question 47
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Google Analytics ➟ question 48
What is a “dimension” in Google Analytics?

Google Analytics ➟ question 49
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

Google Analytics ➟ question 50
What Remarketing audiences cannot be defined by default?

Google Analytics ➟ question 51
What feature must be enabled to use Multi-Channel Funnels?

Google Analytics ➟ question 52
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Google Analytics ➟ question 53
What report shows the percentage of traffic that previously visited a website?

Google Analytics ➟ question 54
When does a default Analytics session expire?

Google Analytics ➟ question 55
Which parameters can be included with an event hit for reporting?

Google Analytics ➟ question 56
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Google Analytics ➟ question 57
Which three campaign parameters are recommended to manually track campaigns?

Google Analytics ➟ question 58
Within how many days can a deleted view be restored?

Google Analytics ➟ question 59
What is not considered a “source” in Google Analytics by default?

Google Analytics ➟ question 60
For autotagging, what parameter does Google Ads include in the destination URL?

Google Analytics ➟ question 61
View filters may be applied retroactively to any data that has been processed.

Google Analytics ➟ question 62
Filters cannot perform what action on collected data?

Google Analytics ➟ question 63
When linking a Google Ads account to Google Analytics, what is not possible?

Google Analytics ➟ question 64
What does assigning a value to a Google Analytics Goal enable?

Google Analytics ➟ question 65
To recognize users across different devices, what is required for User ID?

Google Analytics ➟ question 66
What is not a benefit of using segments to analyze data?

Google Analytics ➟ question 67
What report indicates where users start or exit the conversion funnel?

Google Analytics ➟ question 68
Segments will not allow you to do what?

Google Analytics ➟ question 69
Which default traffic source dimensions does Google Analytics report for each website visitor?

Google Analytics ➟ question 70
What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Google Analytics ➟ question 71
What report shows a visual representation of user interactions on a website?

Google Analytics ➟ question 72
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Google Analytics ➟ question 73
What type of Custom Report shows a static sortable table with rows of data?

Google Analytics ➟ question 74
What model represents the hierarchical structure of a Google Analytics account?

Google Analytics ➟ question 75
Sharing a Custom Report will share the report configuration and data included in the report.

Google Analytics ➟ question 76
What scope applies to Custom Metrics?

Google Analytics ➟ question 77
Views can include website data collected before the view was created.

Google Analytics ➟ question 78
To increase the speed at which Google Analytics compiles reports, what action could be taken?

Google Analytics ➟ question 79
Once filters have been applied, what is the option to recover filtered data?

Google Analytics ➟ question 80
Which Goals are available in Google Analytics?

Google Analytics ➟ question 81
What criteria could not be used to create a Dynamic Remarketing audience?

Google Analytics ➟ question 82
What is not considered a default “medium” in Google Analytics?

Google Analytics ➟ question 83
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Google Analytics ➟ question 84
What report indicates the last page users viewed before leaving a website?

Google Analytics ➟ question 85
Metrics cannot be paired with dimensions of the same scope.

Google Analytics ➟ question 86
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Google Analytics ➟ question 87
What report indicates the pages of a website where users first arrived?

Google Analytics ➟ question 88
What report shows which types of mobile devices visited a website?

Google Analytics ➟ question 89
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Google Analytics ➟ question 90
To recognize users across different devices, what feature must be enabled?

Google Analytics ➟ question 91
What data is Google Analytics Goals unable to track?

Google Analytics ➟ question 92
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Google Analytics ➟ question 93
What feature would be used to collect how many times users downloaded a product catalog?

Google Analytics ➟ question 94
Which assets cannot be shared in the Solutions Gallery?

Google Analytics ➟ question 95
What data does Google Analytics prohibit collecting?

Google Analytics ➟ question 96
To track users and sessions across multiple domains, what first must be set up?

Google Analytics ➟ question 97
What feature can join offline business systems data with online data collected by Google Analytics?

Google Analytics ➟ question 98
In Custom Reports, what must metrics and dimensions share in order to report accurately?

Google Analytics ➟ question 99
What is not a filter setting for data in views?

Google Analytics ➟ question 100
The default session timeout duration in Google Analytics is how many minutes?