Google Analytics exam questions and answers for certification.
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Google Analytics ➤ Question 1

What are the four scope levels available for dimensions and metrics in Google Analytics?

Google Analytics ➤ Question 2

Which of these criteria CANNOT be used to create a Custom Segment?

Google Analytics ➤ Question 3

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Google Analytics ➤ Question 4

In Multi-Channel Funnel Reports, conversion and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Google Analytics ➤ Question 5

Which of these would prevent data from appearing in a Custom Report?

Google Analytics ➤ Question 6

Which of these is NOT a benefit of Remarketing in Google Analytics?

Google Analytics ➤ Question 7

When will the Analytics tracking code send an event hit to Google Analytics?

Google Analytics ➤ Question 8

Which of these can be imported to define a remarketing audience?

Google Analytics ➤ Question 9

Which report helps you determine the percent of your site traffic that has visited previously?

Google Analytics ➤ Question 10

What will happen if you install the same default tracking code on pages with different domains?

Google Analytics ➤ Question 11

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Google Analytics ➤ Question 12

Google Analytics filters are applied in the order in which they are set in your view.

Google Analytics ➤ Question 13

Which report shows which pages on your site get the most traffic and highest engagement?

Google Analytics ➤ Question 14

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Google Analytics ➤ Question 15

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Google Analytics ➤ Question 16

Which reports show websites that send traffic to your pages?

Google Analytics ➤ Question 17

By default, Google Analytics can only collect behavioral data from web-connected systems.

Google Analytics ➤ Question 18

What is a secondary dimension in Google Analytics?

Google Analytics ➤ Question 19

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Google Analytics ➤ Question 20

What will happen if a user clears the Analytics cookie from their browser?

Google Analytics ➤ Question 21

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Google Analytics ➤ Question 22

Which of these is NOT a valid metric-dimension combination?

Google Analytics ➤ Question 23

What feature would you set up to collect company-specific data such as Member Status?

Google Analytics ➤ Question 24

Custom Dimensions can be used as which of the following?

Google Analytics ➤ Question 25

Which report helps identify which browsers may have had problems with your website?

Google Analytics ➤ Question 26

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Google Analytics ➤ Question 27

Which user characteristic may NOT be used to change keyword bids in AdWords?

Google Analytics ➤ Question 28

Which campaigns require you to add manual tags to destination URLs for tracking?

Google Analytics ➤ Question 29

What is the Bounce Rate in Google Analytics?

Google Analytics ➤ Question 30

Which of these CANNOT be collected by the default Analytics tracking code?

Google Analytics ➤ Question 31

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Google Analytics ➤ Question 32

What would you set up to collect how many comments users posted to a webpage on your site?

Google Analytics ➤ Question 33

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Google Analytics ➤ Question 34

When will the Analytics tracking code send a pageview hit to Google Analytics?

Google Analytics ➤ Question 35

Auto-tagging is used to collect data from which kinds of traffic?

Google Analytics ➤ Question 36

Which campaign parameter is NOT standard in Google Analytics?

Google Analytics ➤ Question 37

Which of these channels is NOT included in the default Channels report?

Google Analytics ➤ Question 38

Which report demonstrates how well specific parts of your website performed?

Google Analytics ➤ Question 39

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Google Analytics ➤ Question 40

Custom Reports will NOT let you do what?

Google Analytics ➤ Question 41

What is a metric in Google Analytics?

Google Analytics ➤ Question 42

Which kinds of hits does Google Analytics track?

Google Analytics ➤ Question 43

Segments are applied before sampling in reports.

Google Analytics ➤ Question 44

Which of these does Google Analytics use to distinguish new and returning users?

Google Analytics ➤ Question 45

Which data table display compares report metrics to the website average?

Google Analytics ➤ Question 46

Which report require you to activate Advertising Features?

Google Analytics ➤ Question 47

Which report can compare metrics based on user acquisition date over a series of weeks?

Google Analytics ➤ Question 48

What is a dimension in Google Analytics?

Google Analytics ➤ Question 49

If the Google Merchandis Store sets up a URL goal of /ordercomplete and a Match Type of Begins with, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

Google Analytics ➤ Question 50

By default, which of these are NOT Remarketing audiences that you can define?

Google Analytics ➤ Question 51

Which of these are required for Multi-Channel Funnels?

Google Analytics ➤ Question 52

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Google Analytics ➤ Question 53

Which report shows the percentage of traffic that has visited your site before?

Google Analytics ➤ Question 54

By default, when does Analytics session expire?

Google Analytics ➤ Question 55

What four parameters can you include with an event hit for reporting?

Google Analytics ➤ Question 56

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

Google Analytics ➤ Question 57

Which tags does Google Analytics recommend to accurately track campaigns?

Google Analytics ➤ Question 58

Smart Goals are created automatically by Google’s machine-learning algorithms.

Google Analytics ➤ Question 59

By default, which of theses is NOT considered a source in Google Analytics?

Google Analytics ➤ Question 60

What URL tag does AdWords add to the destination URL using autotagging?

Google Analytics ➤ Question 61

Filters may be applied retroactively to any data that has been processed.

Google Analytics ➤ Question 62

Filters let you include, exclude, or modify the data you collect in a view.

Google Analytics ➤ Question 63

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Google Analytics ➤ Question 64

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Google Analytics ➤ Question 65

What is required for User ID to track users across different devices?

Google Analytics ➤ Question 66

Which of these is NOT a benefit of using segments in your data analysis?

Google Analytics ➤ Question 67

Which report would you use to determine where users start or exit the conversion funnel?

Google Analytics ➤ Question 68

Once you have deleted a view, you have a limited number of days to restore that view.

Google Analytics ➤ Question 69

By default, which of these traffic source dimensions does Google Analytics capture for each user that visitis your website?

Google Analytics ➤ Question 70

Which filter would you apply if you only wanted to include data from a campaign titled Back to School in Campaign reports?

Google Analytics ➤ Question 71

Which report shows a visual representation of user interactions on your website?

Google Analytics ➤ Question 72

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Google Analytics ➤ Question 73

Which type of Custom Report shows a static sortable table with rows of data?

Google Analytics ➤ Question 74

Which of these represents the hierarchical structure of a Google Analytics report?

Google Analytics ➤ Question 75

Sharing a Custom Report will share the data in that report.

Google Analytics ➤ Question 76

Which of these is a scope for Custom Metrics?

Google Analytics ➤ Question 77

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Google Analytics ➤ Question 78

How would you reduce the time it takes to compile reports in Google Analytics?

Google Analytics ➤ Question 79

If a filter excludes data from a view, that data can never be recovered for that view.

Google Analytics ➤ Question 80

What four tpyes of Goals are available in Google Analytics?

Google Analytics ➤ Question 81

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Google Analytics ➤ Question 82

By default, which of these is NOT considered a medium in Google Analytics?

Google Analytics ➤ Question 83

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Google Analytics ➤ Question 84

Which report indicates the last page users viewed before leaving your website?

Google Analytics ➤ Question 85

Metrics cannot be paired with dimensions of the same scope.

Google Analytics ➤ Question 86

Which of these user characteristics CANNOT be used to create a Custom Segment?

Google Analytics ➤ Question 87

Which report indicates the pages of your website where users first arrived?

Google Analytics ➤ Question 88

Which report helps you understand which kinds of mobile devices were used to visit your website?

Google Analytics ➤ Question 89

You can apply a Custom Dimension to data that was collected after you created the dimension.

Google Analytics ➤ Question 90

To recognize users across different devices, what feature must you enable?

Google Analytics ➤ Question 91

Which of these could NOT be tracked using Goals in Google Analytics?

Google Analytics ➤ Question 92

Where in the HTML of your webpage should you place your Analytics tracking code?

Google Analytics ➤ Question 93

You cannot change the default session timeout duration in Google Analytics.

Google Analytics ➤ Question 94

Which of these can you NOT share using The Solutions Gallery?

Google Analytics ➤ Question 95

What type of data does Google Analytics prohibit you from collecting?

Google Analytics ➤ Question 96

If you want to track users and sessions across multiple domains, what must you set up?

Google Analytics ➤ Question 97

Which of these can join offline business systems data with online data collected by Google Analytics?

Google Analytics ➤ Question 98

To collect how many times users downloaded a product catalog, what would you set up?

Google Analytics ➤ Question 99

Which of the following statements about segments is incorrect?